Tag Archives: website

The Three E’s

All businesses rely on a combination of three drivers of value creation, the ‘3Es’ of efficiency, effectiveness, and experience. Efficiency has been and remains a dominant driver of profitability since the industrial revolution, Taylorism, invention of the assembly line, and … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Human Relations, ICT, Internal brand, Market Research, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Research

Sorting the wood from the trees. I’m a fan of Market Research. I don’t understand how anyone in a market-driven economy would think of conducting business without it. I’m also a vocal critic of poorly conducted, templated studies that are … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Does it have to be advertising?

Big ideas should be media neutral There comes a point in every business conversation when my clients say ‘ and now we need some advertising’. Sometimes it comes early in the conversation. Sometimes it’s the first thing they say to … Continue reading

Posted in Advertising, African Business, African marketing, African street savvy, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Empowerment, Global Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

MA writes: I would like to start a website that caters for the needs of the community and is accessible by all. At the same time I don’t have the technical know-how to start one. My aim really is to … Continue reading

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Direct marketing, Global Statistics, Kenyan Market, Local Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

SBC writes: I am a small-scale marketer: an individual, not a company. I help small businesses get customers and grow through social media since they      can’t afford high advertising and marketing costs. I find it difficult to woo … Continue reading

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