Tag Archives: uganda

Fit for work

The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Customer Experience for Tourists

It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Security Industry

A perception, or a reality? Events in Paris last weekend have focussed the western world on security once again. Here in East Africa, we face our own such challenges. They are no less serious for attracting less global publicity coverage. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Global Brands, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose name is it anyway?

International ad agency brands in Africa. I’ve spent the last week in Ad Agencies in Kenya, and I’m doing the same thing in Uganda this week. There’s a lot to talk about. Analogue versus digital; strategy plays creative. Account service … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African street savvy, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Becoming a consumer society

Indulge me if you will. This article is about Kenya. It reaches out for the human reality behind the cold logic of economics. As such I hope it is of interest to my friends in the wider East African region. … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African travels, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, Motor Industry, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Taking flight?

Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Chris Harrison Africa, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Solar Power

Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment