Tag Archives: Tourism

Not different enough

There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Security Industry

A perception, or a reality? Events in Paris last weekend have focussed the western world on security once again. Here in East Africa, we face our own such challenges. They are no less serious for attracting less global publicity coverage. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Global Brands, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Chris Harrison Africa, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment