Tag Archives: service business

Customer experience drives results.

We’re already halfway through the year and one encouraging trend in the region is the number of companies who are taking steps to improve customer experience. I wouldn’t say they are in the hundred, but very definitely in the tens. … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Succeeders; How to win at the Top of the Pyramid

The African middle class is growing rapidly. Many economists and marketers like to say this class is ‘emerging’. But that doesn’t do justice to the millions of Africans who have been building homes, saving for education, going to church and … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Market Research | Tagged , , , , , , , | Leave a comment