Tag Archives: PR

Fit for work

The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Being on-brief

Something wonderful happened last week, so I thought I would share it with you. I was working inside a very exciting business that exports fashion from Africa to Europe. It’s a modern African success story. Inspired by a UN initiative. … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Making business progress?

Then tell someone Sometimes you are so busy that you lose perspective. This happens to companies – they lose market perspective. Their senior Production people have installed a line that will double output and enable them to offer a new … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Christmas, Culture change, Direct marketing, Global Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Resign properly

It’s about your personal brand Much is said, and many dollars earned, by people who want to instruct you on developing your personal brand. All around us we see grooming coaches, personal dressers and shoppers, and superannuated PR men working … Continue reading

Posted in African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How do you solve a problem like…Marketing

A recruitment primer I’m in the business of building stronger company cultures, by focusing on the brand promise. Sometimes, when I engage a business, I find there’s not as much clarity about the brand as there should be. Not at … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Does it have to be advertising?

Big ideas should be media neutral There comes a point in every business conversation when my clients say ‘ and now we need some advertising’. Sometimes it comes early in the conversation. Sometimes it’s the first thing they say to … Continue reading

Posted in Advertising, African Business, African marketing, African street savvy, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Empowerment, Global Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Be brief and to the point.

It’s what your Ad Agency most needs from you. The ranks of Africa’s Marketing army swell every year. We are building, as NGO people like to say, capacity. Or are we?

Posted in Advertising, African Business, African marketing, Current affairs, Education, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How is Public Relations evolving?

Harold Burson’s thoughts, at 91. It’s not often you get to hear from one of the greats. But the other day I heard a talk made by Harold Burson.  The co-founder of global PR practice Burson-Marsteller. He’s the quintessential PR … Continue reading

Posted in Advertising, African marketing, Current affairs, Direct marketing, Market Research, Public Relations, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment