Tag Archives: Pharmaceuticals

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

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Superbrands 2

It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade.  We should welcome its return.  But we should acknowledge … Continue reading

Posted in Advertising, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CSR:A BUSINESS ACRONYM THAT MERITS INVESTIGATION

As a general statement,I am not in favor of acronyms.In my experience, they are a barrier to understanding.Experts use acronyms to maintain their superiority.Bluffers use acronyms for the same reason. Company managers shorten names of their enterprises to reduce time … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment