Tag Archives: Nairobi

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Engagement envy

A colleague shared a great chart with me yesterday. It’s nice when people do that: collaborate. Sharing helpful material is the mark of an organisation with an engaged culture. In a business like ours (built upon IP) it signals intellectual … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Local Brands, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Brand Obama

How is the health of this visiting Presidential brand? All eyes in East Africa are upon Kenya this week, as the most powerful man on the planet comes to call. There’s something for everyone. Car buffs are ogling pics of … Continue reading

Posted in African Business, African entertainment, African ingenuity, African Leadership, African politics, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Jurassic Park

Kenya Media scene in darkness Half of Kenya’s TV stations have deliberately switched themselves off for an unspecified period. So now wouldn’t be a bad time to catch up with some reading. I myself dusted off an old copy of … Continue reading

Posted in Advertising, Africa statistics, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Digital space, Empowerment, Government, Kenya Government, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Tales from the Boardroom

Insights from a senior practitioner Last week we co-hosted a breakfast forum on building stronger business cultures in Nairobi. We hope to repeat the exercise in Kampala and Dar in due course. It was a great session, because the CEOs … Continue reading

Posted in Africa statistics, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Empowerment, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Taking flight?

Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Open skies at last over Africa?

Emirates targets KQ with Africa’s low-fare plan By DAVID HERBLING Source: Business Daily – Kenya Emirates Airlines is planning partnerships with Africa-focused low-cost carriers in a move that will deepen its rivalry with Kenya Airways and boost the firm’s footprint … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Current affairs, Global Brands, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Statistics, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AW asks: What is the role of PR – public relations? Broadly does such a person act as a conduit, a liaison officer between customers and the company? Does he attend to queries of customers – and portray the good … Continue reading

Posted in Advertising, Current affairs, Digital space, Direct marketing, Kenyan Market, Market Research, Public Relations, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment