Tag Archives: money transfer

Shame about the name

Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Online shopping?

It’s here in Africa already. Over Christmas I was in Scotland, and was amused at the media furore about online shopping. ‘ More people shopped online yesterday (Christmas Day) than will venture onto the High Street for the Boxing Day … Continue reading

Posted in African Youth, Chris Harrison Africa, Christmas, Holidays, Kenyan Market, Money Transfer, The Brand Inside | Tagged , , , , , | Leave a comment