Tag Archives: London

Fit for work

The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Beware the gig economy

A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

From bland to brand

Brand experience, not just customer service, is increasingly the main differentiator for modern companies. Professor Nader Tavassoli (www.nadertavassoli.com) of London business School suggests that there is a clear process to creating a true brand experience. His latest case study features … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Healthcare Brands

A global opportunity. Healthcare on the African Continent is either in the hands of Government or a big business opportunity. Ironically some of the best healthcare provision falls in between those two camps, with semi-charitable organisations like the Aga Khan … Continue reading

Posted in Advertising, African marketing, Brand Marketing, Chris Harrison Africa, Empowerment, Government, Internal brand, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

African luxury brands grow

PARIS: Retailers and brand owners are reporting an increased interest in luxury products in Africa, with demand growing at home and abroad for high-end indigenous brands, in addition to established western players.

Posted in Advertising, African Business, African marketing, Brand Marketing, Current affairs, Global Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail and Finance

Banks face competition from an unexpected angle I sometimes think we marketers in Africa have it easy. When it comes to measuring brand progress, we tend to look for the positive. And by and large brands here are associated with … Continue reading

Posted in Current affairs, Global Brands, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment