Tag Archives: iPhone

The Three E’s

All businesses rely on a combination of three drivers of value creation, the ‘3Es’ of efficiency, effectiveness, and experience. Efficiency has been and remains a dominant driver of profitability since the industrial revolution, Taylorism, invention of the assembly line, and … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Human Relations, ICT, Internal brand, Market Research, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

CF asks: Why are all PR events the same? It’s so boring! We attend only for the bitings!

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Brandz 2012

Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.

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