Tag Archives: India

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.

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Frugal Marketing

Brand innovation turns to affordability They say that beer brands are all about image. To some extent that is true, but it does undervalue the craft of the brewer. A craft we should encourage, especially in Africa, where lager is … Continue reading

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BuddeComm on Africa telco and urban trends

By 2050 the market in Africa for telecom services (and for many other goods and services) will grow by an additional 1.5 billion people, representing almost half of the total market expansion worldwide.

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How the Web affects brands. Social with Mobile

Last week I shared with you the latest findings from BrandAsset Valuator – the world’s biggest database of brand health. I did this because here in Africa we are participating in the ICT revolution on equal terms with the rest … Continue reading

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How the young & the restless view the global community

Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.

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Growth of Chinese Brands & the other side of the story

A couple of weeks ago I gave some marketing insights into the Chinese domestic economy. On the basis that we should know our ‘frenemy’ better. c. The bad news for us is that we don’t add much value to what … Continue reading

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