Tag Archives: Google

Customer Experience for Tourists

It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Engage employee creativity

So another New Year begins in African business. A new year that gives us all the chance to start afresh and do things better. Already I have ditched my old email software and I am busy converting my associates to … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Building your own Employer Brand

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Foresight

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Take care what you share

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

MA writes: I would like to start a website that caters for the needs of the community and is accessible by all. At the same time I don’t have the technical know-how to start one. My aim really is to … Continue reading

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Direct marketing, Global Statistics, Kenyan Market, Local Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Cloud cuckoo land?

IT innovation demands a more human face Isn’t imagination a wonderful thing? This weekend I felt the power of such an imagination. I read the obituary of the American novelist Ray Bradbury, and it spurred me to buy a collection … Continue reading

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Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

SBC writes: I am a small-scale marketer: an individual, not a company. I help small businesses get customers and grow through social media since they      can’t afford high advertising and marketing costs. I find it difficult to woo … Continue reading

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Brandz 2012

Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.

Posted in Advertising, Current affairs, Global Brands, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment