Tag Archives: Economies

Fit for work

The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Sticky middle slows business

Just when you thought you had enough problems dealing with Millennials in your organisation, here comes another demographic that requires your attention. Tim Gould, Editor of HR Morning once said: “I’ve been promoted to middle management. I never thought I’d … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Make training purposeful.

I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Global Statistics, Human Relations, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

False economies

I’m sure you all know what a false economy is, but it’s often good to start with a definition. Wikipedia says:’ A false economy is an action that saves money at the beginning but which, over a longer period of … Continue reading

Posted in Advertising, Africa statistics, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Resign properly

It’s about your personal brand Much is said, and many dollars earned, by people who want to instruct you on developing your personal brand. All around us we see grooming coaches, personal dressers and shoppers, and superannuated PR men working … Continue reading

Posted in African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Air Uganda grounded through no fault of its own

Most of us regular regional air travellers welcomed the creation of Air Uganda in 2007. As part of its mission to stimulate young economies, the Aga Khan Network for Economic Development created the airline. Aviation is one of the five … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African travels, Brand Marketing, Chris Harrison Africa, Direct marketing, Global Statistics, Infrastructure, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Leadership ability

Make it part of your personal brand East African media does a good job of highlighting the achievements of our current business leaders. There are contests for SME’s; there’s recognition for ladies who lead; there are entrepreneurial rankings. Fifteen years … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Empowerment, Growth, Kenyan Market, The Brand Inside, Women | Tagged , , , , , , , , , , , , | Leave a comment