Tag Archives: Decade

Sticky middle slows business

Just when you thought you had enough problems dealing with Millennials in your organisation, here comes another demographic that requires your attention. Tim Gould, Editor of HR Morning once said: “I’ve been promoted to middle management. I never thought I’d … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Let it go

As you know I am in the business of adjusting company cultures. Sometime this means intervening to rebuild an established culture that is broken. But I’m pleased to say that a characteristic of our region is that we have developed … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Global Brands, Global Statistics, Internal brand, Internal Communication, Kenya Government, Kenyan Market, Local Brands, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment