Tag Archives: COMMUNITY

Retail success requires relationships

One of the greatest retail success stories in the world, that has prospered for over a century, is now facing down new retail giants. Very soon, online shopping portals Amazon, Alibaba and eBay will command 40% of global e-commerce. Like … Continue reading

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Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

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The entitlement culture

“Just because you feel good, doesn’t make you right, oh no.” So go the lyrics of Hedonism, catchy track from the band Skunk Anansie, to which I am sure you all listen. The name Skunk Anansie is taken from the folklore … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Kenya Government, Kenyan Market, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

How the young & the restless view the global community

Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.

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To attract Young people know their driving force

  Young people. What’s on their mind? Often you ask them, and get the reply: ‘nothing? As in:  ‘ What are you doing?’   ‘Nothing’. And: ‘Who are you texting?’   ‘No one’.

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