Tag Archives: Communication

The human voice

There’s nothing quite like the human voice, is there? As our primary means of communication, nothing can engage us quite like it. It can enrapture or enrage; inspire or oppress. The composer Richard Strauss noted that the human voice is … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, Internal Communication, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Social media in trouble

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

TV or not TV

Regular readers will know that Kenya recently revived its Advertising Awards after a gap of twelve years. It gave one a pretty good idea of the state of the advertising nation. Radio ads were terrible and print has gone flat. … Continue reading

Posted in Advertising, African beer, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to sound appropriate in communication

“It aint what you do, its the way that you do it. That’s what get results, “so goes the old song. The same is even truer for communication. whether internal or external, the tone you use matters more than the … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Employer Branding

Last week we began a conversation about Employer Branding. Employer Branding is the current HR buzzword for being able to describe why you work for a particular organisation. We defined it as the summation of the value your business offers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, ICT, Information Technology, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , | Leave a comment

The human factor

Technology doesn’t work without it There’s great excitement in Africa about technological leapfrogging. And so there should be. This is my third decade on the Continent, and it’s clear to me that the enabling power of technology is propelling us … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Mobile Market, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , | Leave a comment