Tag Archives: Clients

Shame about the name

Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Hygiene factors

I’ve been thinking a lot about hygiene recently. Not personal hygiene (as I seem to move in scented circles most days) but organisational hygiene. If I’m honest, what got me thinking about this was hygiene in the most basic sense: … Continue reading

Posted in African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Hygiene, Local Brands, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Open minds make for better pitches I run a lot of advertising pitches for clients these days. It make a nice change, I can’t count the times I have stood up to pitch ideas myself. I’ve always really enjoyed it, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Mobile Market, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Quality schmality

Lazy thinking makes weak brands Take a look at this picture. I shot it in Brussels airport and it made me very happy. Indeed it was one of the few highlights of a grey-green and greasy trip I recently made … Continue reading

Posted in Advertising, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Local Brands, Marketing Strategy, Social marketing, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment