Tag Archives: brand promise

Shame about the name

Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Workplace breakdown

I’ve just returned from a brief business trip in UK where yet another global brand is under fire for its treatment of employees. The BBC have reported a story that comes from the US, but UK media have picked it … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Empowerment, Global Brands, Global Statistics, Human Relations, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Good induction is critical

As our thoughts turn to the New Year and the business challenges ahead, we should spare some for the new employees that we will hire in 2016. Can we put hand on heart and say that we will give them … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Global Brands, Holidays, Internal brand, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Limited Companies limit brand value

Employees must be able talk the brand Have you noticed how few people are able to say, simply and memorably, whom they work for and what they do? I was in a series of public workshops last week, facilitating discussions … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Human Relations, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The new 4P’s of marketing

People, people, people and …people Much of my time, and much of what I enjoy doing, is helping enterprises to define their brand promise. I used to do it specifically to inform advertising campaigns, but now my interest is more … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Quality schmality

Lazy thinking makes weak brands Take a look at this picture. I shot it in Brussels airport and it made me very happy. Indeed it was one of the few highlights of a grey-green and greasy trip I recently made … Continue reading

Posted in Advertising, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Local Brands, Marketing Strategy, Social marketing, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Sex spies and sorcery

Is your corporate culture a hostage? I’ve been working inside East African companies for many years. Using their brandpromises to align staff behaviour. Often working to tighten up that brand promise first. And I’m beginning to discern some trends that … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Growth, Internal Communication, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

How do you solve a problem like…Marketing

A recruitment primer I’m in the business of building stronger company cultures, by focusing on the brand promise. Sometimes, when I engage a business, I find there’s not as much clarity about the brand as there should be. Not at … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Tales from the Boardroom

Insights from a senior practitioner Last week we co-hosted a breakfast forum on building stronger business cultures in Nairobi. We hope to repeat the exercise in Kampala and Dar in due course. It was a great session, because the CEOs … Continue reading

Posted in Africa statistics, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Empowerment, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Invasion of privacy

Where should market research draw the line? I’m an Apple fan. I’m not too sure how well Apple is sticking to its original brand promise to the market, but I’m prepared to give it some leeway. I like the system … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , | Leave a comment