Tag Archives: boardroom

Not different enough

There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Beware the gig economy

A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

Fresh meat, fresh ideas

Last week I highlighted a recent article by Richard Jolly, Adjunct Professor of Organisational Behaviour entitled ‘ Happy at the top’. In it, Jolly suggests that modern CEO’s find that the talents they used to reach senior positions are not … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, The Brand Inside | Tagged , , , , , , , , | Leave a comment

Procurement Paradise

A Christmas Tale A couple of weeks before Christmas a global Oil & Gas Exploration Company placed an advertisement in the press. It called for Expressions of Interest (EOI) For Provision Of Advertising & Creative Services And Fire Fighting Services. … Continue reading

Posted in Advertising, African Agriculture, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , | Leave a comment