Tag Archives: Banks

Not different enough

There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Have banks abandoned business?

In 2014 Ernst & Young released the results of a global study they had conducted into the nature of customer experience in banks. In our region, they reported that more than half of the banking customers in Kenya cited bad … Continue reading

Posted in African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Brands must face inwards too

I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Market Research, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Research

Sorting the wood from the trees. I’m a fan of Market Research. I don’t understand how anyone in a market-driven economy would think of conducting business without it. I’m also a vocal critic of poorly conducted, templated studies that are … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Cloudy outlook

Should modern business embrace the Cloud? It’s not often that IT people get to discuss a subject that the rest of us are prepared to entertain. IT remains a Dark Art, peopled by the bright and the uncommunicative. At worst … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Making business progress?

Then tell someone Sometimes you are so busy that you lose perspective. This happens to companies – they lose market perspective. Their senior Production people have installed a line that will double output and enable them to offer a new … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Christmas, Culture change, Direct marketing, Global Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Enough is enough

Setting appropriate goals for your brand If you are successful in business you tend to drive yourself hard. If you are a competent brand owner or brand manager you often set ambitious goals for your brand. Aiming high. But sometimes … Continue reading

Posted in Advertising, African Business, African entertainment, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Walk in their shoes

How many CEO’s really understand their customers? Successful businesses are built on superior senses. Senses of timing, opportunity, responsibility and yes, even humour. None of these is as important as the ability to sense the market. Bill Gates, Sam Walton, … Continue reading

Posted in Advertising, African Business, African Leadership, Chris Harrison Africa, Crisis Management, Direct marketing, Empowerment, Government, Internal Communication, Market Research, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment