Tag Archives: Audience

The human voice

There’s nothing quite like the human voice, is there? As our primary means of communication, nothing can engage us quite like it. It can enrapture or enrage; inspire or oppress. The composer Richard Strauss noted that the human voice is … Continue reading

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Radio Ads are white noise

Following the revived APA Advertising Awards I promised some observations on the main categories. Radio has always been the medium with the greatest ability to reach consumers, so I’d like to start there. Last week I described the majority of … Continue reading

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Time to talk

Ok so here’s an insight for you. Drawn from my work inside twelve organisations in East Africa in the first seven months of this year. So it’s current and relevant. The number one barrier to productive company cultures is poor … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Growth, Human Relations, Internal brand, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Limited Companies limit brand value

Employees must be able talk the brand Have you noticed how few people are able to say, simply and memorably, whom they work for and what they do? I was in a series of public workshops last week, facilitating discussions … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Human Relations, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Open minds make for better pitches I run a lot of advertising pitches for clients these days. It make a nice change, I can’t count the times I have stood up to pitch ideas myself. I’ve always really enjoyed it, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Mobile Market, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment