Tag Archives: Apple

Customer Experience for Tourists

It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Employer Branding

Last week we began a conversation about Employer Branding. Employer Branding is the current HR buzzword for being able to describe why you work for a particular organisation. We defined it as the summation of the value your business offers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, ICT, Information Technology, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Star quality

Does your brand have it? If you’re an accomplished marketer in Africa you will already have exposed your brand in a number of channels and editorial environments. Depending on your target audience you may well still be using newspapers, because … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Becoming a consumer society

Indulge me if you will. This article is about Kenya. It reaches out for the human reality behind the cold logic of economics. As such I hope it is of interest to my friends in the wider East African region. … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African travels, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, Motor Industry, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Invasion of privacy

Where should market research draw the line? I’m an Apple fan. I’m not too sure how well Apple is sticking to its original brand promise to the market, but I’m prepared to give it some leeway. I like the system … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

CF asks: Why are all PR events the same? It’s so boring! We attend only for the bitings!

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Information Technology, Market Research, Mobile Market, Public Relations | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

IPO failure

Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.

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How the Web affects brands 3 Local is still important

Over the past two weeks I have been sharing findings from BrandAsset Valuator – the world’s biggest database of brand health.

Posted in Advertising, Africa statistics, African Business, African marketing, Current affairs, Digital space, Direct marketing, Global Statistics, Market Research, Social marketing, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment