Tag Archives: American

Shame about the name

Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Millennial Matters

Goodness, there’s a lot of talk about the Millennial generation (18-35’s) in the workplace. And arguably too much credence being given to management needing to change its style in response. I’m giving the matter some thought over the next few … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Workplaces need better design

In the 1980’s the American management professor Edgar Schein developed an organisational model to make culture more visible within a company. He highlighted the importance of artefacts and symbols that colour the appearance of the organisation. Visible elements such as logos, … Continue reading

Posted in African Business, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Your brands in their hands

Two international airlines currently under public scrutiny show how vulnerable brands can be to the actions of employees. They are both American and to be honest the world hasn’t heard much about them since they were subjected to terrorist attack … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Does sex still sell?

Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

No, you Gantt.

Over the past 25 years I’ve been involved in a lot of projects in Africa. From the creation of a single radio commercial; to culture transformation programmes that span entire regions. And I have to tell you that I have … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Onboarding. Not induction.

During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AK asks: From a marketer’s perspective, what are the pro’s and cons of having professionals – accountants and lawyers – advertise themselves. There has been much debate on this. The Law Society has now allowed lawyers to advertise.

Posted in Advertising, African marketing, Current affairs, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment