Tag Archives: Airport

Customer experience drives results.

We’re already halfway through the year and one encouraging trend in the region is the number of companies who are taking steps to improve customer experience. I wouldn’t say they are in the hundred, but very definitely in the tens. … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Quality schmality

Lazy thinking makes weak brands Take a look at this picture. I shot it in Brussels airport and it made me very happy. Indeed it was one of the few highlights of a grey-green and greasy trip I recently made … Continue reading

Posted in Advertising, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Local Brands, Marketing Strategy, Social marketing, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment