Category Archives: Internal brand

Customer Experience for Tourists

It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading

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The Three E’s

All businesses rely on a combination of three drivers of value creation, the ‘3Es’ of efficiency, effectiveness, and experience. Efficiency has been and remains a dominant driver of profitability since the industrial revolution, Taylorism, invention of the assembly line, and … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Human Relations, ICT, Internal brand, Market Research, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Shame about the name

Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Customer experience drives results.

We’re already halfway through the year and one encouraging trend in the region is the number of companies who are taking steps to improve customer experience. I wouldn’t say they are in the hundred, but very definitely in the tens. … Continue reading

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Manage Millennials for success.

We’re continuing to examine the current culture clash in the workplace. Over the past 2 weeks we’ve indulged the Millennial point of view and given the employers’ perspective. This week I want to suggest three simple actions that you as … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , | Leave a comment

Employers vs Millennials

We’re examining the culture clash in the workplace. Last week we indulged the Millennials’ point of view; this week we’ll give an employers’ perspective. Next week we’ll suggest some pragmatic actions. It’s clear that the social contract that existed between … Continue reading

Posted in Advertising, African Youth, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand | Leave a comment

Bridging another divide

Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

The non-completion challenge

As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Statistics, Internal brand, Market Research, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Workplaces need better design

In the 1980’s the American management professor Edgar Schein developed an organisational model to make culture more visible within a company. He highlighted the importance of artefacts and symbols that colour the appearance of the organisation. Visible elements such as logos, … Continue reading

Posted in African Business, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment