Category Archives: ICT

Retail success requires relationships

One of the greatest retail success stories in the world, that has prospered for over a century, is now facing down new retail giants. Very soon, online shopping portals Amazon, Alibaba and eBay will command 40% of global e-commerce. Like … Continue reading

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The human voice

There’s nothing quite like the human voice, is there? As our primary means of communication, nothing can engage us quite like it. It can enrapture or enrage; inspire or oppress. The composer Richard Strauss noted that the human voice is … Continue reading

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The Three E’s

All businesses rely on a combination of three drivers of value creation, the ‘3Es’ of efficiency, effectiveness, and experience. Efficiency has been and remains a dominant driver of profitability since the industrial revolution, Taylorism, invention of the assembly line, and … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Human Relations, ICT, Internal brand, Market Research, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Workplaces need better design

In the 1980’s the American management professor Edgar Schein developed an organisational model to make culture more visible within a company. He highlighted the importance of artefacts and symbols that colour the appearance of the organisation. Visible elements such as logos, … Continue reading

Posted in African Business, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Meetings medicine

Researchers in the UK have recently put a figure to the time senior managers spend in meetings every year. 550 hours they reckon. That’s four working months. I’ve no reason to suppose the figure is any less in Africa. Indeed … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Empowerment, Global Brands, ICT, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Corruption culture

Whenever we read headlines like this in Africa, we are conditioned to anticipate another depressing account of local corruption. So let me break the mould by telling you straight off that today’s tale comes from the Nordics: from Norway to … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Human Relations, ICT, Information Technology, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand or culture, which comes first?

I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, ICT, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Employer Branding

Last week we began a conversation about Employer Branding. Employer Branding is the current HR buzzword for being able to describe why you work for a particular organisation. We defined it as the summation of the value your business offers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, ICT, Information Technology, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment