Category Archives: African Leadership

Marketing leaders needed

We live and work in a region where there are still relatively few Marketers at Executive Board level. In fact, there are fewer Marketing Directors than HR Directors. This may reflect the perception that HR – in its traditional role … Continue reading

Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Bridging another divide

Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Bored Approval

How often do we hear the cry, ‘we couldn’t get it past the Board’?  Too often, I suspect. The intransigence of the Board of Directors is regularly blamed for the lack of innovation or progress in a company. Quite unfairly … Continue reading

Posted in Advertising, African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

TV or not TV

Regular readers will know that Kenya recently revived its Advertising Awards after a gap of twelve years. It gave one a pretty good idea of the state of the advertising nation. Radio ads were terrible and print has gone flat. … Continue reading

Posted in Advertising, African beer, African Leadership, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Superbrands 2

It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade.  We should welcome its return.  But we should acknowledge … Continue reading

Posted in Advertising, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Try asking. It beats telling.

Regular readers will know that I’m a big fan of Edgar Schein, the professor at MIT Sloan who made organisational behaviours understandable. He’s my touchstone when I’m called upon to intervene in company cultures where behaviours are out of kilter. … Continue reading

Posted in Advertising, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Mind your language in the workplace

Have you ever listened to the language people use in the workplace? It’s more important than many organisations think. For example, addressing a group as ‘Team’ is often a sign of self –delusion in management. If the group truly was … Continue reading

Posted in African Business, African ingenuity, African Leadership, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Government, Internal brand, Kenya Government, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , | Leave a comment